Our Story

The Drenched Dog Story:
Inspired by a Labrador’s Life

Meet Troy, my loyal English Labrador. If you’ve ever owned a Lab, you know they’re the epitome of joy, energy, and a love for water that knows no bounds. Whether it’s splashing in a puddle, diving into the ocean, or simply taking a long drink from his water bowl, Troy lived for every moment of getting drenched.

But with this boundless love for water came a never-ending challenge: keeping Troy, and my home, dry. Every day, I found myself reaching for whatever towel was nearest—old beach towels, bath towels, even kitchen rags—anything to wipe his mouth after he drank, to dry his paws after a walk, or to soak up the water after a swim. None of these options were up to the task. They were either too thin, not absorbent enough, or simply not durable enough to withstand Troy’s constant need for drying. It became clear that despite the vast array of pet products on the market, there was a glaring lack of high-quality, purpose-built towels for dogs.

A Solution Inspired by Beauty Rituals

That’s when I realized the market was missing something crucial. Dogs like Troy, with their active, water-loving lifestyles, needed towels that could keep up. At the crossroads of innovation, we looked to the Japanese beauty rituals, known for their use of high-grade microfiber to gently and efficiently remove makeup. This inspired the creation of our AquaGuard Microfiber Technology (AGMT)—designed to offer the same superior absorbency and softness for dogs. With AGMT, we crafted towels that are not only super absorbent and durable but also easy to wash and dry, ready to be used again and again.